Care Products market in Switzerland
The Swiss Care Products eCommerce market is predicted to reach US$940.8 million by 2023 and accounts for 6.9% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$1,092.8 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Conditioners market in Switzerland
The Swiss Conditioners eCommerce market is predicted to reach US$8.3 million by 2023 and accounts for 3.7% of the Shower & Bath eCommerce market in Switzerland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -4.0%, resulting in a projected market volume of US$7.0 million by 2027. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Conditioners market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Conditioners market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
| AOV (in US$) | 59.5 | 7.5 | 47.8 | 45.3 | 87.4 | 16.8 | 2.6 | 22.0 |
| CVR (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
Market definition
Definition of the Conditioners market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)
Out-of-scope
- Shampoos
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