Care Products market in Switzerland
Market development
eCommerce revenue development in the Make-up market in Switzerland
The Swiss Make-up eCommerce market is predicted to reach US$13.7 million by 2024 and accounts for 25.5% of the Decorative Cosmetics eCommerce market in Switzerland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -3.7%, resulting in a projected market volume of US$11.8 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Make-up market in Switzerland
eCommerce revenue growth in the Make-up market in Switzerland
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 81.4 | 66.0 | 31.5 | 46.7 | 97.1 | 2.9 | 10.2 |
Market definition
Definition of the Make-up market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)
Out-of-scope
- Make-up brushes
- Theater make-up
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