Care Products market in Italy
The Italian Care Products eCommerce market is predicted to reach US$3,681.0 million by 2024 and accounts for 9.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$5,221.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Conditioners market in Italy
The Italian Conditioners eCommerce market is predicted to reach US$31.8 million by 2024 and accounts for 3.4% of the Shower & Bath eCommerce market in Italy. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.9%, resulting in a projected market volume of US$30.6 million by 2028. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Conditioners market in Italy
eCommerce revenue growth in the Conditioners market in Italy
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 9.6 | 20.9 | 8.6 | 52.9 | 35.7 | 0.4 | 26.5 | 80.3 |
Market definition
Definition of the Conditioners market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)
Out-of-scope
- Shampoos
Market comparison
The Italian Conditioners market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category