Care Products market in Italy

The Italian Care Products eCommerce market is predicted to reach US$3,681.0 million by 2024 and accounts for 9.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$5,221.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Family Planning market in Italy

The Italian Family Planning eCommerce market is predicted to reach US$108.1 million by 2024 and accounts for 36.7% of the Medical Products eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$133.4 million by 2028. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.

eCommerce revenue development in the Family Planning market in Italy

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Family Planning market in Italy

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)12.012.249.796.637.567.076.714.6

Online share

eCommerce online share of the total Family Planning market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Family Planning retail market, the online share is 36.1% and will increase by an average of 10.9% to 54.7% by 2028.

eCommerce online share of the total Family Planning market in Italy

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)31.9%7.8%94.6%74.8%71.8%12.0%9.6%40.7%

Market definition

Definition of the Family Planning market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Contraceptives (e.g. condoms, vaginal rings)
  • Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
  • Pregnancy tests

Out-of-scope

  • Lubricants

Market comparison

The Italian Family Planning market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis