Care Products market in Italy
The Italian Care Products eCommerce market is predicted to reach US$2,721.6 million by 2023 and accounts for 7.2% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 19.9%, resulting in a projected market volume of US$5,615.7 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Decorative Cosmetics market in Italy
The Italian Other Decorative Cosmetics eCommerce market is predicted to reach US$3.9 million by 2023 and accounts for 1.9% of the Decorative Cosmetics eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.3%, resulting in a projected market volume of US$6.2 million by 2027. The Other Decorative Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Nail Cosmetics.
eCommerce revenue development in the Other Decorative Cosmetics market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Decorative Cosmetics market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 15.1 | 37.9 | 9.6 | 50.2 | 8.8 | 16.6 | 17.1 | 55.2 |
| AOV (in US$) | 16.7 | 54.8 | 4.9 | 62.6 | 74.1 | 43.2 | 70.7 | 73.6 |
| CVR (in %) | 15.1 | 37.9 | 9.6 | 50.2 | 8.8 | 16.6 | 17.1 | 55.2 |
Market definition
Definition of the Other Decorative Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Other Decorative Cosmetics The category Other Decorative Cosmetics includes the online trade of make-up brushes and tools, make-up removers and nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up brushes and tools
- Make-up removers
- Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)
Select sub-category