Care Products market in Italy

The Italian Care Products eCommerce market is predicted to reach US$4,121.7 million by 2025 and accounts for 9.7% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 24.7%, resulting in a projected market volume of US$9,973.0 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Fragrances market in Italy

The Italian Fragrances eCommerce market is predicted to reach US$263.1 million by 2025 and accounts for 12.9% of the Personal Care eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 20.1%, resulting in a projected market volume of US$546.7 million by 2029. The Fragrances eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Hygiene, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Fragrances market in Italy

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fragrances market in Italy

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.460.534.326.294.831.62.610.7

Online share

eCommerce online share of the total Fragrances market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Fragrances retail market, the online share is 46.1% and will increase by an average of 6.2% to 58.8% by 2029.

eCommerce online share of the total Fragrances market in Italy

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)16.7%11.3%33.8%15.1%66.0%26.7%10.5%24.9%

Market definition

Definition of the Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances The category Fragrances includes the online trade of men fragrances and women fragrances. This category does not cover deodorants, room sprays or air fresheners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Men fragrances
  • Women fragrances

Out-of-scope

  • Deodorants
  • Room sprays
  • Air fresheners
  • Scented candles
  • Diffusers
  • Scented body lotions and creams

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