Toys, Hobby & DIY market in Italy

The Italian Toys, Hobby & DIY eCommerce market is predicted to reach US$4,979.0 million by 2023 and accounts for 9.4% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.3%, resulting in a projected market volume of US$7,379.6 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Hobby & Stationery, and Sports & Outdoor.

Market development

eCommerce revenue development in the Tobacco Products market in Italy

The Italian Tobacco Products eCommerce market is predicted to reach US$390.7 million by 2023 and accounts for 30.9% of the Hobby & Stationery eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.3%, resulting in a projected market volume of US$445.4 million by 2027. The Tobacco Products eCommerce market is a sub-market of the Hobby & Stationery market. Further categories within the Hobby & Stationery market are: Construction Sets & Models, Drones, Musical Instruments, Office Furniture, and Other Hobby & Stationery.

eCommerce revenue development in the Tobacco Products market in Italy

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate