Food & Personal Care market in Nigeria

The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Alcoholic Drinks market in Nigeria

The Nigerian Alcoholic Drinks eCommerce market is predicted to reach US$28.2 million by 2023 and accounts for 44.8% of the Beverages eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$33.3 million by 2027. The Alcoholic Drinks eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Hot Drinks, Non-Alcoholic Drinks, and Other Beverages.

eCommerce revenue development in the Alcoholic Drinks market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV (in US$) 80.1 94.8 23.7 62.9 17.2 61.6 21.6 62.7
CVR (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Alcoholic Drinks market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Beverages > Alcoholic Drinks The category Alcoholic Drinks contains the online sale of all alcoholic beverages that are produced by fermentation or distillation. The market is further divided into sub-sub-segments, such as Beer, Spirits, Wine, and Cider, Perry & Rice Wine. Other Alcoholic Drinks includes, among others, hard seltzer and cocktail mixes. Online sales attributable to out-of-home consumption of alcoholic beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beer
  • Wine
  • Spirits
  • Cider, perry, and rice wines
  • Hard seltzers

Out-of-scope

  • Non-alcoholic beverages derived from wine or spirits

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