Food & Personal Care market in Nigeria
The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Alcoholic Drinks market in Nigeria
The Nigerian Alcoholic Drinks eCommerce market is predicted to reach US$28.2 million by 2023 and accounts for 44.8% of the Beverages eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$33.3 million by 2027. The Alcoholic Drinks eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Hot Drinks, Non-Alcoholic Drinks, and Other Beverages.
eCommerce revenue development in the Alcoholic Drinks market in Nigeria
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
Market definition
Definition of the Alcoholic Drinks market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Beverages > Alcoholic Drinks The category Alcoholic Drinks contains the online sale of all alcoholic beverages that are produced by fermentation or distillation. The market is further divided into sub-sub-segments, such as Beer, Spirits, Wine, and Cider, Perry & Rice Wine. Other Alcoholic Drinks includes, among others, hard seltzer and cocktail mixes. Online sales attributable to out-of-home consumption of alcoholic beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Beer
- Wine
- Spirits
- Cider, perry, and rice wines
- Hard seltzers
Out-of-scope
- Non-alcoholic beverages derived from wine or spirits
Select sub-market
-
-
-
-
- Other Alcoholic Drinks *
- Spirits *
- Wine *
- Hot Drinks *
- Cocoa *
- Coffee *
- Tea *
-
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
-
-
-
- Breakfast Cereals *
- Other Bread & Cereal Products *
- Rice *
-
- Other Confectionery & Snacks *
-
- Soups *
-
- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
-
- Fresh Seafood *
- Processed Fish & Seafood *
-
- Nuts *
- Processed & Frozen Fruits *
-
- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
-
- Other Spreads & Sweeteners *
- Spreads *
-
- Processed & Frozen Vegetables *
-
-
-
-
-
-
-
-
- Incontinence *
-
- Paper Tissues *
-
- Wet Toilet Paper *
-
- Sun Protection *
-
-
* Not available for the selected country