Grocery market in Nigeria

The Nigerian Grocery eCommerce market is predicted to reach US$147.6 million by 2024 and accounts for 5.5% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.6%, resulting in a projected market volume of US$333.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Frozen Ready Meals market in Nigeria

The Nigerian Frozen Ready Meals eCommerce market is predicted to reach US$0.8 million by 2024 and accounts for 10.1% of the Frozen Food eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.9%, resulting in a projected market volume of US$1.2 million by 2028. The Frozen Ready Meals eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Vegetables, Ice Creams, and Other Frozen Food.

eCommerce revenue development in the Frozen Ready Meals market in Nigeria

in million US$

eCommerce revenue growth in the Frozen Ready Meals market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 11.5 56.8 75.1 76.6 59.1 55.7 95.6 49.8

Online share

eCommerce online share of the total Frozen Ready Meals market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Frozen Ready Meals retail market, the online share is 0.1% and will decrease by an average of 3.4% to 0.1% by 2028.

eCommerce online share of the total Frozen Ready Meals market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 65.2% 34.2% 44.3% 25.6% 36.9% 75.9% 87.5% 93.2%

Market definition

Definition of the Frozen Ready Meals market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Frozen Ready Meals The category Frozen Ready Meals includes the online trade of frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese). This category does not cover frozen pizzas and chilled ready meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese)

Out-of-scope

  • Frozen pizzas
  • Chilled ready meals