Grocery market in Nigeria

The Nigerian Grocery eCommerce market is predicted to reach US$147.6 million by 2024 and accounts for 5.5% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.6%, resulting in a projected market volume of US$333.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Chilled Food market in Nigeria

The Nigerian Chilled Food eCommerce market is predicted to reach US$1.7 million by 2024 and accounts for 3.9% of the Fresh Food eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.2%, resulting in a projected market volume of US$4.0 million by 2028. The Chilled Food eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Dairy Goods, Fruits & Vegetables, Meat & Fish, and Other Fresh Food.

eCommerce revenue development in the Chilled Food market in Nigeria

in million US$

eCommerce revenue growth in the Chilled Food market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 83.1 10.3 48.3 25.5 66.1 95.2 25.1 11.1

Online share

eCommerce online share of the total Chilled Food market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Chilled Food retail market, the online share is 0.1% and will decrease by an average of 4.9% to 0.1% by 2028.

eCommerce online share of the total Chilled Food market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 81.7% 60.0% 12.3% 73.8% 96.2% 74.2% 65.6% 42.7%

Market definition

Definition of the Chilled Food market within the Grocery market

Market definition: Grocery > Food > Fresh Food > Chilled Food The category Chilled Food includes the online trade of chilled food (e.g. fruit cups, pre-packaged salads, dips, puddings and desserts, fresh pasta, doughs). This category does not cover frozen food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Chilled Food (e.g. fruit cups, pre-packaged salads, dips, puddings and desserts, fresh pasta, doughs)

Out-of-scope

  • Frozen food