Grocery market in Nigeria
The Nigerian Grocery eCommerce market is predicted to reach US$332.6 million by 2023 and accounts for 4.9% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -24.0%, resulting in a projected market volume of US$111.1 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Hot Drinks market in Nigeria
The Nigerian Hot Drinks eCommerce market is predicted to reach US$21.7 million by 2023 and accounts for 48.2% of the Non-Alcoholic Beverages eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -21.6%, resulting in a projected market volume of US$8.2 million by 2027. The Hot Drinks eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Juices, Other Non-Alcoholic Beverages, and Water.
eCommerce revenue development in the Hot Drinks market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Hot Drinks market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 72.6 | 41.9 | 14.1 | 82.7 | 53.0 | 52.7 | 77.3 | 15.3 |
AOV (in US$) | 0.3 | 0.3 | 0.0 | 0.5 | 0.2 | 0.4 | 0.7 | 0.7 |
CVR (in %) | 57.4 | 57.4 | 61.3 | 92.6 | 16.0 | 86.1 | 33.1 | 7.9 |
Market definition
Definition of the Hot Drinks market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks The category Hot Drinks includes the online trade of coffee and tea. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Coffee
- Tea
Select sub-category