Grocery market in Nigeria
The Nigerian Grocery eCommerce market is predicted to reach US$122.4 million by 2024 and accounts for 5.5% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.6%, resulting in a projected market volume of US$276.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Sweets & Chocolate market in Nigeria
The Nigerian Sweets & Chocolate eCommerce market is predicted to reach US$5.9 million by 2024 and accounts for 30.3% of the Food Cupboard eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.7%, resulting in a projected market volume of US$13.0 million by 2028. The Sweets & Chocolate eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Noodles, Nuts & Dried Fruits, and Other Food Cupboard.
eCommerce revenue development in the Sweets & Chocolate market in Nigeria
eCommerce revenue growth in the Sweets & Chocolate market in Nigeria
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 27.0 | 64.0 | 69.9 | 21.4 | 7.9 | 83.2 | 67.0 | 46.4 |
Market definition
Definition of the Sweets & Chocolate market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Sweets & Chocolate The category Sweets & Chocolate includes the online trade of sweets (e.g. candies, marshmallows, cotton candy, caramel and toffee), chocolates (e.g. chocolate bars, chocolate bonbons, chocolate chips), cookies, and more. This category does not cover cakes and pastries, ice cream or jelly and jam. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sweets (e.g. candies, marshmallows, cotton candy, caramel and toffee)
- Chocolates (e.g. chocolate bars, chocolate bonbons, chocolate chips)
- Cookies
- Chewing gum
Out-of-scope
- Cakes and pastries
- Ice cream
- Jelly and jam
Market comparison
The Nigerian Sweets & Chocolate market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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