Grocery market in Nigeria
Market development
eCommerce revenue development in the Baked Goods market in Nigeria
The Nigerian Baked Goods eCommerce market is predicted to reach US$4.5 million by 2024 and accounts for 5.4% of the Food eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.1%, resulting in a projected market volume of US$9.0 million by 2028. The Baked Goods eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Food Cupboard, Fresh Food, Frozen Food, and Meal Kits.
eCommerce revenue development in the Baked Goods market in Nigeria
eCommerce revenue growth in the Baked Goods market in Nigeria
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 29.5 | 67.5 | 11.5 | 60.8 | 69.8 | 11.9 | 34.4 | 65.5 |
Market definition
Definition of the Baked Goods market within the Grocery market
Market definition: Grocery > Food > Baked Goods The category Baked Goods includes the online trade of breads (e.g. baguettes, buns and rolls, whole wheat bread), pastries (e.g. croissants, muffins, scones) and cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies). This category does not cover cookies and sweets and chocolate. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Breads (e.g. baguettes, buns and rolls, whole wheat bread)
- Pastries (e.g. croissants, muffins, scones)
- Cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies)
Out-of-scope
- Cookies
- Sweets and chocolate
Select sub-category
- Other Fresh Food *
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