Care Products market in Poland

The Polish Care Products eCommerce market is predicted to reach US$3,169.4 million by 2024 and accounts for 10.5% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$4,165.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Deodorants market in Poland

The Polish Deodorants eCommerce market is predicted to reach US$76.3 million by 2024 and accounts for 10.7% of the Shower & Bath eCommerce market in Poland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -15.2%, resulting in a projected market volume of US$39.5 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Deodorants market in Poland

in million US$

eCommerce revenue growth in the Deodorants market in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.546.697.241.022.848.52.625.4

Online share

eCommerce online share of the total Deodorants market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Deodorants retail market, the online share is 37.8% and will decrease by an average of 24.8% to 12.1% by 2027.

eCommerce online share of the total Deodorants market in Poland

in %
20202021202220232024202520262027
Online share (in %)71.0%68.4%72.7%32.4%96.0%22.4%67.5%88.6%

Market definition

Definition of the Deodorants market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)

Out-of-scope

  • Fragrances and perfumes
  • Bodysprays