Care Products market in Poland

Market development

eCommerce revenue development in the Other Nutrition market in Poland

The Polish Other Nutrition eCommerce market is predicted to reach US$0.8 million by 2024 and accounts for 1.0% of the Nutrition eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$1.0 million by 2028. The Other Nutrition eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Protein Drinks & Bars.

eCommerce revenue development in the Other Nutrition market in Poland

in million US$

eCommerce revenue growth in the Other Nutrition market in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)47.655.516.06.144.436.87.96.7

Online share

eCommerce online share of the total Other Nutrition market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Other Nutrition retail market, the online share is 50.1% and will increase by an average of 10.3% to 74.0% by 2028.

eCommerce online share of the total Other Nutrition market in Poland

in %
20202021202220232024202520262027
Online share (in %)54.8%14.8%44.6%2.3%33.7%41.3%87.6%75.1%

Market definition

Definition of the Other Nutrition market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Other Nutrition The category Other Nutrition includes the online trade of functional foods (e.g. probiotic yogurt, omega-3-fortified foods) and sports nutrition (e.g. energy gels, sports drinks, and recovery shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Functional foods (e.g. probiotic yogurt, omega-3-fortified foods)
  • Sports nutrition (e.g. energy gels, sports drinks, and recovery shakes)