Care Products market in Poland

The Polish Care Products eCommerce market is predicted to reach US$3,169.4 million by 2024 and accounts for 10.5% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$4,165.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Family Planning market in Poland

The Polish Family Planning eCommerce market is predicted to reach US$10.2 million by 2024 and accounts for 2.4% of the Medical Products eCommerce market in Poland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.9%, resulting in a projected market volume of US$9.9 million by 2028. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.

eCommerce revenue development in the Family Planning market in Poland

in million US$

eCommerce revenue growth in the Family Planning market in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.811.862.534.074.559.029.470.3

Online share

eCommerce online share of the total Family Planning market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Family Planning retail market, the online share is 52.2% and will increase by an average of 11.4% to 80.2% by 2028.

eCommerce online share of the total Family Planning market in Poland

in %
20202021202220232024202520262027
Online share (in %)67.3%48.8%3.4%69.7%33.7%74.2%5.0%12.0%

Market definition

Definition of the Family Planning market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Contraceptives (e.g. condoms, vaginal rings)
  • Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
  • Pregnancy tests

Out-of-scope

  • Lubricants