Care Products market in Tunisia

The Tunisian Care Products eCommerce market is predicted to reach US$26.9 million by 2024 and accounts for 9.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$49.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Detergents market in Tunisia

The Tunisian Detergents eCommerce market is predicted to reach US$1.8 million by 2024 and accounts for 52.6% of the Household Care eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.4%, resulting in a projected market volume of US$3.3 million by 2028. The Detergents eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Cleaning Equipment, and Other Household Care.

eCommerce revenue development in the Detergents market in Tunisia

in million US$

eCommerce revenue growth in the Detergents market in Tunisia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 15.2 96.8 5.5 40.8 87.5 3.2 10.5 87.7

Online share

eCommerce online share of the total Detergents market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Detergents retail market, the online share is 18.7% and will increase by an average of 20.3% to 39.3% by 2028.

eCommerce online share of the total Detergents market in Tunisia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 9.5% 43.5% 90.4% 95.2% 51.1% 17.8% 64.9% 31.0%

Market definition

Definition of the Detergents market within the Care Products market

Market definition: Care Products > Household Care > Detergents The category Detergents includes the online trade of dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets), multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners) and laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners). This category does not cover cleaning equipment and launderette services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets)
  • Multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners)
  • Laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners)

Out-of-scope

  • Cleaning equipment
  • Launderette services