Care Products market in Tunisia

Market development

eCommerce revenue development in the Personal Care market in Tunisia

The Tunisian Personal Care eCommerce market is predicted to reach US$13.1 million by 2024 and accounts for 48.5% of the Care Products eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.5%, resulting in a projected market volume of US$24.1 million by 2028. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.

eCommerce revenue development in the Personal Care market in Tunisia

in million US$

eCommerce revenue growth in the Personal Care market in Tunisia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)83.735.178.230.725.566.913.272.5

Online share

eCommerce online share of the total Personal Care market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Personal Care retail market, the online share is 10.0% and will increase by an average of 14.4% to 17.2% by 2028.

eCommerce online share of the total Personal Care market in Tunisia

in %
20202021202220232024202520262027
Online share (in %)57.5%61.0%54.1%45.5%95.9%72.5%6.2%75.4%

Market definition

Definition of the Personal Care market within the Care Products market

Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shower and bath products (e.g. shampoos, shower gels, deodorants)
  • Cosmetics (e.g. make-up, mascaras, nail care)
  • Hygiene products (e.g. feminine hygiene products, toilet paper)
  • Fragrances

Out-of-scope

  • Household care
  • Health care
  • Professional products and services for personal care (e.g. beauty treatments, make-up course)