Care Products market in Tunisia

Market development

eCommerce revenue development in the Household Care market in Tunisia

The Tunisian Household Care eCommerce market is predicted to reach US$3.3 million by 2024 and accounts for 12.4% of the Care Products eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.9%, resulting in a projected market volume of US$6.2 million by 2028. The Household Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Personal Care.

eCommerce revenue development in the Household Care market in Tunisia

in million US$

eCommerce revenue growth in the Household Care market in Tunisia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.41.110.325.484.743.640.839.0

Online share

eCommerce online share of the total Household Care market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Household Care retail market, the online share is 18.8% and will increase by an average of 20.0% to 39.1% by 2028.

eCommerce online share of the total Household Care market in Tunisia

in %
20202021202220232024202520262027
Online share (in %)60.3%5.9%13.4%29.0%53.9%92.4%30.2%52.0%

Market definition

Definition of the Household Care market within the Care Products market

Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
  • Cleaning equipment (e.g. brooms, cleaning cloths, sponges)

Out-of-scope

  • Toilet Paper
  • Vacuum cleaners
  • Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)