Care Products market in Tunisia
The Tunisian Care Products eCommerce market is predicted to reach US$27.0 million by 2024 and accounts for 9.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$49.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Health Care market in Tunisia
The Tunisian Health Care eCommerce market is predicted to reach US$10.6 million by 2024 and accounts for 39.1% of the Care Products eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.9%, resulting in a projected market volume of US$19.0 million by 2028. The Health Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Household Care, and Personal Care.
eCommerce revenue development in the Health Care market in Tunisia
eCommerce revenue growth in the Health Care market in Tunisia
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 38.0 | 30.3 | 89.8 | 83.5 | 95.3 | 20.8 | 11.3 | 45.6 | ||||
| as of Care Products (in %) | 16.9 | 18.0 | 18.2 | 18.5 | 18.4 | 18.3 | 18.5 | 18.6 | 18.6 | 18.4 | 18.2 | 18.0 |
Market definition
Definition of the Health Care market within the Care Products market
Market definition: Care Products > Health Care In the category Health Care digital channels are used to sell a variety of products, including eye care (e.g. glasses with prescription, contact lenses), medical products (e.g. medical supply, family planning products), nutrition (e.g. food supplements, protein drinks and bars), and more. Not part of the category are fitness and exercise equipment, health and fitness trackers or health publications and magazines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eye Care (e.g. glasses with prescription, contact lenses)
- Medical products (e.g. medical supply, family planning products)
- Nutrition (e.g. food supplements, protein drinks and bars)
- Pharmaceuticals (e.g. prescription pharmaceuticals, OTC pharmaceuticals)
Out-of-scope
- Fitness and exercise equipment
- Health and fitness trackers
- Health publications and magazines
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Market comparison
The Tunisian Health Care market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Other Hygiene *
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