Hobby & Leisure market in Turkey

The Turkish Hobby & Leisure eCommerce market is predicted to reach US$2,676.0 million by 2024 and accounts for 10.0% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.1%, resulting in a projected market volume of US$2,663.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Toys, Camping & Adventure, Sports Equipment, Pet Supplies, Erotic & Adult, Other Hobby & Leisure, Musical Instruments, Bullion & Precious Metal, Smoking Supplies, and Flowers & Gifts.

Market development

eCommerce revenue development in the Fitness Equipment market in Turkey

The Turkish Fitness Equipment eCommerce market is predicted to reach US$42.6 million by 2024 and accounts for 22.1% of the Individual Sports eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -12.9%, resulting in a projected market volume of US$24.5 million by 2028. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the Fitness Equipment market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fitness Equipment market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)54.925.754.124.363.820.99.894.6

Market definition

Definition of the Fitness Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
  • Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
  • Jump ropes
  • Yoga mats
  • Pilates reformers
  • Aerobic steps
  • Balance boards
  • Resistance bands
  • Punching bags

Out-of-scope

  • Nutritional supplements
  • Fitness trackers

Market comparison

The Turkish Fitness Equipment market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis