Hobby & Leisure market in Turkey

Market development

eCommerce revenue development in the Horse Supplies market in Turkey

The Turkish Horse Supplies eCommerce market is predicted to reach US$11.9 million by 2024 and accounts for 11.8% of the Pet Supplies eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -8.1%, resulting in a projected market volume of US$8.5 million by 2028. The Horse Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Cat Supplies, Dog Supplies, Fish Supplies, and Other Pet Supplies.

eCommerce revenue development in the Horse Supplies market in Turkey

in million US$

eCommerce revenue growth in the Horse Supplies market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)46.833.495.359.297.416.454.525.3

Online share

eCommerce online share of the total Horse Supplies market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Horse Supplies retail market, the online share is 27.4% and will increase by an average of 42.2% to 112.2% by 2028.

eCommerce online share of the total Horse Supplies market in Turkey

in %
20202021202220232024202520262027
Online share (in %)21.9%36.3%10.5%61.4%5.3%84.6%39.6%46.9%

Market definition

Definition of the Horse Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies > Horse Supplies The category Horse Supplies includes the online trade of horse feed and supplements, horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups), horse grooming supplies, and more. This category does not cover riding lessons. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Horse feed and supplements
  • Horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups)
  • Horse grooming supplies
  • Horse riding gear (e.g. gloves, helmets)

Out-of-scope

  • Riding lessons