Hobby & Leisure market in Turkey

The Turkish Media eCommerce market is predicted to reach US$813.5 million by 2024 and accounts for 30.4% of the Hobby & Leisure eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.1%, resulting in a projected market volume of US$993.3 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Media retail market, the online share is 24.0% and will increase by an average of 41.8% to 97.1% by 2028.

With sales in the Turkish Media market, trendyol.com generated a revenue of US$71.2 million in 2023, which means it is the leading online store in this market. The Media ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.