Toys, Hobby & DIY market in Turkey
The Turkish Toys, Hobby & DIY eCommerce market is predicted to reach US$3,823.0 million by 2023 and accounts for 16.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.9%, resulting in a projected market volume of US$5,999.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Sports & Outdoor, and Hobby & Stationery.
Market development
eCommerce revenue development in the Plastic & Other Toys market in Turkey
The Turkish Plastic & Other Toys eCommerce market is predicted to reach US$67.2 million by 2023 and accounts for 39.0% of the Toys eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$119.2 million by 2027. The Plastic & Other Toys eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Puzzles, and Toys for Toddlers & Kids.
eCommerce revenue development in the Plastic & Other Toys market in Turkey
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
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