Toys, Hobby & DIY market in Turkey
The Turkish Toys, Hobby & DIY eCommerce market is predicted to reach US$3,823.0 million by 2023 and accounts for 16.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.9%, resulting in a projected market volume of US$5,999.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Sports & Outdoor, and Hobby & Stationery.
Market development
eCommerce revenue development in the Puzzles market in Turkey
The Turkish Puzzles eCommerce market is predicted to reach US$5.2 million by 2023 and accounts for 3.0% of the Toys eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$9.1 million by 2027. The Puzzles eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Plastic & Other Toys, and Toys for Toddlers & Kids.
eCommerce revenue development in the Puzzles market in Turkey
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
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