e-Commerce Market Analytics

Food & Personal Care in the U.S.

The category Food & Personal Care consists of two subcategories: Food & Beverages and Personal Care. It includes the online trade of food and beverages as well as medicine, cosmetics, and pharmaceutical and personal care products. The market category also includes prescription drugs and medical products for private use (e.g., blood pressure monitors, disinfectants, dressings). Online pharmacies are counted among this category as well. Not included in this category are food products, especially for babies (see: Toys, Hobby & DIY).

In the United States, this segment generates a revenue of US$188 billion in 2021, which amounts to a 21.8% share of the entire U.S. eCommerce market.

Food & Personal Care in the U.S.

Top online stores

With sales in the U.S. Food & Personal Care market, walmart.com generated a revenue of US$7.9 billion in 2021, which means it is the leading online store in this segment. In second place is amazon.com with a revenue of over US$6.7 billion, followed by kroger.com with a revenue of US$6 billion. Altogether, the top three online stores account for a market share of about 30% within the top 100 stores of the given segment.

The Food & Personal Care ranking of U.S. is based on all online stores that generated sales in this segment in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Food & Personal Care market is umzu.com. The store achieved sales of around US$125.5 million in 2021. Its revenue growth amounts to 162% within the previous year.

Growth champions:
Editorial tips:

Top online Food & Personal Care stores in the U.S. by eCommerce net sales 2021 in million US$

# Store
1. walmart.com
2. amazon.com
3. kroger.com
4. hellofresh.com
5. target.com

Food & Personal Care in the U.S.

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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Of the five categories considered by ecommerceDB, Electronics & Media is the fifth largest segment in the United States, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 7%. The predicted compound annual growth rate (CAGR) between 2021 and 2025 is 4%.The slightly declining revenue growth suggests a moderately flooded market.

Looking at the 2 subcategories of Electronics & Media, Consumer Electronics is the largest. It accounts for 86% of the sales in the market. The subcategory Books, Movies, Music & Games has a 14% share of the segment.

Food & Personal Care in the U.S.

Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Food & Personal Care market are shown in the table on the right.

In the U.S., USPS (United States Postal Service) is the most frequently offered shipping service provider in eCommerce in the Food & Personal Care market in 2021. Of those stores indicating which service they use to transport their goods, 40% cited USPS (United States Postal Service) as one of their providers. Moreover, UPS (United Parcel Service) and FedEx are among the top three shipping service companies offered by U.S. online retailers in the Food & Personal Care segment, at rates of 35% and 32% respectively.

Shipping information is based on orders from the store’s main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the Food & Personal Care category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S.

# Shipping service provider
1. USPS (United States Postal Service)
2. UPS (United Parcel Service)
3. FedEx