Food & Personal Care market in the U.S.

The U.S. Food & Personal Care eCommerce market is predicted to reach US$276,076.1 million by 2023 and accounts for 27.3% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.7%, resulting in a projected market volume of US$530,442.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Hand Sanitizer market in the U.S.

The U.S. Hand Sanitizer eCommerce market is predicted to reach US$256.1 million by 2023 and accounts for 1.5% of the Health Care eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%, resulting in a projected market volume of US$378.1 million by 2027. The Hand Sanitizer eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Analgesics, Cold & Cough Remedies, Digestives & Intestinal Remedies, Incontinence, Other Health Care, Skin Treatment, and Vitamins & Minerals.

eCommerce revenue development in the Hand Sanitizer market in the U.S.

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country