Care Products market in South Africa

The South African Care Products eCommerce market is predicted to reach US$354.2 million by 2024 and accounts for 7.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$503.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Eye Care market in South Africa

The South African Eye Care eCommerce market is predicted to reach US$14.8 million by 2024 and accounts for 13.8% of the Health Care eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%, resulting in a projected market volume of US$20.4 million by 2028. The Eye Care eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Medical Products, Nutrition, Other Health Care, and Pharmaceuticals.

eCommerce revenue development in the Eye Care market in South Africa

in million US$

eCommerce revenue growth in the Eye Care market in South Africa

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)15.419.632.521.474.235.453.639.9

Online share

eCommerce online share of the total Eye Care market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Eye Care retail market, the online share is 18.3% and will increase by an average of 14.0% to 30.9% by 2028.

eCommerce online share of the total Eye Care market in South Africa

in %
20202021202220232024202520262027
Online share (in %)38.5%50.1%7.5%75.9%73.1%9.2%67.1%65.0%

Market definition

Definition of the Eye Care market within the Care Products market

Market definition: Care Products > Health Care > Eye Care The category Eye Care includes the online trade of eyeglasses with prescription, sunglasses with prescription, otc reading glasses, and more. This category does not cover colored contact lenses, fashion glasses or fashion sunglasses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eyeglasses with prescription
  • Sunglasses with prescription
  • OTC reading glasses
  • Contact lenses (e.g. prescription contact lenses, cntact lens solution, contact lens cases)
  • Eye drops and lubricants

Out-of-scope

  • Colored contact lenses
  • Fashion Glasses
  • Fashion Sunglasses