Care Products market in South Africa

The South African Care Products eCommerce market is predicted to reach US$354.2 million by 2024 and accounts for 7.8% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$503.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Nutrition market in South Africa

The South African Nutrition eCommerce market is predicted to reach US$25.6 million by 2024 and accounts for 23.9% of the Health Care eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.9%, resulting in a projected market volume of US$27.7 million by 2028. The Nutrition eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Other Health Care, and Pharmaceuticals.

eCommerce revenue development in the Nutrition market in South Africa

in million US$

eCommerce revenue growth in the Nutrition market in South Africa

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)76.657.925.538.792.871.936.194.3

Online share

eCommerce online share of the total Nutrition market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Nutrition retail market, the online share is 18.3% and will increase by an average of 12.0% to 28.9% by 2028.

eCommerce online share of the total Nutrition market in South Africa

in %
20202021202220232024202520262027
Online share (in %)13.0%9.2%79.3%24.2%74.2%89.7%10.3%8.9%

Market definition

Definition of the Nutrition market within the Care Products market

Market definition: Care Products > Health Care > Nutrition The category Nutrition includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food supplies
  • Protein drinks and bars
  • Health teas

Out-of-scope

  • Food and beverages
  • Nutrition counseling