Food & Personal Care market in South Africa

The South African Food & Personal Care eCommerce market is predicted to reach US$1,656.9 million by 2023 and accounts for 23.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$2,592.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Feminine Hygiene market in South Africa

The South African Feminine Hygiene eCommerce market is predicted to reach US$9.8 million by 2023 and accounts for 9.6% of the Body Care eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 22.6%, resulting in a projected market volume of US$22.0 million by 2027. The Feminine Hygiene eCommerce market is a sub-market of the Body Care market. Further categories within the Body Care market are: Deodorants, Shaving, and Shower & Bath.

eCommerce revenue development in the Feminine Hygiene market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate

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