Food & Personal Care market in South Africa

The South African Food & Personal Care eCommerce market is predicted to reach US$1,656.9 million by 2023 and accounts for 23.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$2,592.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Skin Treatment market in South Africa

The South African Skin Treatment eCommerce market is predicted to reach US$21.4 million by 2023 and accounts for 9.9% of the Health Care eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.0%, resulting in a projected market volume of US$36.1 million by 2027. The Skin Treatment eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Analgesics, Cold & Cough Remedies, Digestives & Intestinal Remedies, Hand Sanitizer, Incontinence, Other Health Care, and Vitamins & Minerals.

eCommerce revenue development in the Skin Treatment market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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