Top 10 online supermarkets worldwide

ecommerceDB.com has added new specialist groups¹ to their database. Those who are interested in online stores that tailor their product range to a certain peer group can now find exhaustive rankings and KPIs for the newly added specialist fields supermarkets, jewelry & watches, cameras, and vaping. Against the backdrop of the corona pandemic, which triggered an unprecedented surge in online grocery orders, it was high time to add supermarkets to the list of eCommerce specialists. Global eCommerce sales of groceries increased by 52% year-on-year in the pandemic year 2020, according to the Statista Digital Market Outlook, whose analysts estimate the global online revenue generated in the Food & Beverages eCommerce market segment in 2020 to have amounted to more than US$240 billion. Who are the biggest specialists in the field? Check out the new ecommerceDB.com top 10 global supermarket specialist ranking:

tesco.com is the clear leader in the net sales comparison of eCommerce players specializing in the supermarket field. With net sales of US$5.9 billion in 2020, the online store of the UK-founded and based supermarket chain is in first place in the top 10 global online supermarkets ranking, clearly leading over second-placed kroger.com. The eCommerce net sales of the U.S. supermarket chain amounted to US$4.1 billion in 2020. Another UK player follows in third place: sainsbury.co.uk generated US$3.6 billion in 2020. Sainsbury’s online store also registered the highest growth in US$ terms² among the top 10 – it grew by an amazing 81% compared to 2019. But French store auchan.fr follows closely behind in terms of growth. auchan.fr grew by 80% year-on-year and registered total 2020 eCommerce net sales of US$2.8 billion, which saves rank 4 for the French supermarket chain. It strikes the eye that the ranking is dominated by UK players. Together with asda.com in rank 6 and waitrose.com in rank 9, a total of five UK online supermarkets make it into the ranking of the global top 10 online supermarket specialists by net sales.

1: ecommerceDB.com is constantly expanding their list of eCommerce specialists. The specialists filter in the ecommerceDB.com online store database allows customers to conduct an even deeper search for certain online stores and their KPIs. Next to the broader country and category filters you can also break down your online store rankings to providers with a defined product range. Your search will then only include stores that generate at least 75% of their sales with items from the chosen specialist field. Generalists like Amazon or Walmart and stores that offer products from other specialist fields or product categories will be excluded from the ranking.

2: All growth rates are expressed in US$ terms. Currency effects may occur if stores report in currencies other than US$.

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April 2021