The biggest player in the Austrian eCommerce Market is amazon.de. The store had a revenue of US$888 million in 2019. It is followed by zalando.at with US$473 million revenue and universal.at with US$153 million revenue. Altogether, the top three stores account for 25% of online revenue in Austria.
Store rankings are based on every store that generates revenue in Austria. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Austria was considered.
One of the fastest-growing stores in the Austrian market is shop-apotheke.at. The store achieved sales of about US$89.8 million in 2019. Its revenue growth amounted to 120% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Austria is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 8%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 76% in Austria; in other words, 76% of the Austrian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Austria and accounts for 29% of the eCommerce revenue in Austria. This is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 9%.
In Austria, Österreichische Post is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 47% cited Österreichische Post as one of their providers. Moreover, DHL and DPD are among the top three shipping service companies offered by online retailers in Austria, at rates of 30% and 20%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Austria. Only stores that provide information about their shipping providers can be considered.
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