The biggest player in the Swiss eCommerce Market is zalando.ch. The store had a revenue of US$883 million in 2019. It is followed by digitec.ch with US$825 million revenue and amazon.de with US$521 million revenue. Altogether, the top three stores account for 30% of online revenue in in Switzerland.
Store rankings are based on every store that generates revenue in in Switzerland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Switzerland was considered.
One of the fastest-growing stores in the Swiss market is villeroy-boch.ch. The store achieved sales of about US$2.4 million in 2019. Its revenue growth amounted to 105% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Switzerland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 7%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 66% in in Switzerland; in other words, 66% of the Swiss population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Switzerland and accounts for 31% of the eCommerce revenue in in Switzerland. This is followed by Fashion with 27%, Food & Personal Care with 18%, Furniture & Appliances with 14% and Toys, Hobby & DIY with the remaining 9%.
In in Switzerland, Die Post is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 71% cited Die Post as one of their providers. Moreover, DPD and are among the top three shipping service companies offered by online retailers in in Switzerland, at rates of 12% and 9%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Switzerland. Only stores that provide information about their shipping providers can be considered.
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