The biggest player in the Norwegian eCommerce Market is komplett.no. The store had a revenue of US$0.3 billion in 2018. It is followed by elkjop.no with US$0.2 billion revenue and kolonial.no with US$0.2 billion revenue. Altogether, the top three stores account for 10% of online revenue in Norway.
Store rankings are based on every store that generates revenue in Norway. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Norway was considered.
One of the fastest-growing stores in the Norwegian market is jysk.no. The store achieved sales of about US$11.7 million in 2018. Its revenue growth amounted to 230% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Norway is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 8%. Compared to the year-over-year growth of 6%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 80% in Norway; in other words, 80% of the Norwegian population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Norway and accounts for 34% of the eCommerce revenue in Norway. This is followed by Fashion with 23%, Toys, Hobby & DIY with 17%, Food & Personal Care with 17% and Furniture & Appliances with the remaining 10%.