The biggest player in the Polish eCommerce Market is zalando.pl. The store had a revenue of US$656 million in 2019. It is followed by euro.com.pl with US$287 million revenue and bonprix.pl with US$241 million revenue. Altogether, the top three stores account for 10% of online revenue in Poland.
Store rankings are based on every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.
One of the fastest-growing stores in the Polish market is zalando-lounge.pl. The store achieved sales of about US$26.6 million in 2019. Its revenue growth amounted to 140% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Poland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 12%. Compared to the year-over-year growth of 16%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 70% in Poland; in other words, 70% of the Polish population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Poland and accounts for 47% of the eCommerce revenue in Poland. This is followed by Electronics & Media with 18%, Toys, Hobby & DIY with 16%, Furniture & Appliances with 12% and Food & Personal Care with the remaining 7%.
In Poland, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 36% cited DHL as one of their providers. Moreover, DPD and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in Poland, at rates of 31% and 31%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Poland. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||31%|