e-Commerce Market Analysis

The eCommerce market in Poland

Poland is the 18th largest market for eCommerce with a revenue of US$8 billion in 2018, placing it ahead of Mexico and behind Sweden.

With an increase of 12%, the Polish eCommerce market contributed to the worldwide growth rate of 11% in 2018. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Poland

Top online stores

The biggest player in the Polish eCommerce Market is zalando.pl. The store had a revenue of US$0.5 billion in 2018. It is followed by euro.com.pl with US$0.3 billion revenue and bonprix.pl with US$0.2 billion revenue. Altogether, the top three stores account for 10% of online revenue in Poland.

Store rankings are based on every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.

One of the fastest-growing stores in the Polish market is zalando-lounge.pl. The store achieved sales of about US$18.8 million in 2018. Its revenue growth amounted to 240% in the previous year.

Top online The eCommerce market stores in Poland by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the Polish market. For this evaluation, only revenue created in Poland was considered. Basis are all shops on eCommerceDB that operate in Poland.

# Store
1. zalando.pl US$550m
2. euro.com.pl US$260m
3. bonprix.pl US$216m
4. mediaexpert.pl US$216m
5. oponeo.pl US$165m
The eCommerce market in Poland

Market size and growth rate

Revenue in 2018
US$8,389m
REVENUE
CAGR 2018-2022
14%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in Poland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 14%. Compared to the year-over-year growth of 12%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 67% in Poland; in other words, 67% of the Polish population have bought at least one product online in 2018.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Poland and accounts for 46% of the eCommerce revenue in Poland. This is followed by Electronics & Media with 18%, Toys, Hobby & DIY with 17%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 7%.

The eCommerce market in Poland
Top shipping service providers

In Poland, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 36% cited DHL as one of their providers. Moreover, DPD and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in Poland, at rates of 31% and 31%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Poland. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Poland The table shows the most offered shipping providers in Poland. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Poland. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DHL 36%
2. DPD 31%
3. UPS (United Parcel Service) 31%
The eCommerce market in Poland

Explore the competitive landscape