eCommerce market in Poland

Poland is the 18th largest market for eCommerce with a predicted revenue of US$28,307.4 million by 2024, placing it ahead of Turkey. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$40,886.4 million by 2028. With an expected increase of 11.2% in 2024, the Polish eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 32.0% of the Polish eCommerce revenue. It is followed by Electronics with 18.6%, Furniture & Homeware with 13.3%, DIY with 12.6%, Care Products with 10.5%, Fashion with 8.7%, and Grocery with the remaining 4.4%.

Monthly revenues

Monthly revenues in the Polish eCommerce market

The monthly eCommerce revenue of the Polish eCommerce market was US$2,609 million in October 2024. This refers to a growth of 21.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 9.9% of the total 2023 revenue of the Polish eCommerce market and the lowest in February 2024 with 7.4% of the total 2024 revenue.

Revenue Last Month

US$2,608.6m

The eCommerce revenue grew by 21.8% from September 2024 to October 2024.

10-2024+21.8%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)40.415.53.386.837.548.526.048.343.320.766.035.6

Market development

eCommerce revenue development in Poland

Poland is the 18th largest market for eCommerce with a predicted revenue of US$28,307.4 million by 2024, placing it ahead of Turkey. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$40,886.4 million by 2028. With an expected increase of 11.2% in 2024, the Polish eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 32.0% of the Polish eCommerce revenue. It is followed by Electronics with 18.6%, Furniture & Homeware with 13.3%, DIY with 12.6%, Care Products with 10.5%, Fashion with 8.7%, and Grocery with the remaining 4.4%.

eCommerce revenue development in Poland

in million US$

eCommerce revenue growth in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)13.156.496.785.775.498.830.377.4

Online share

eCommerce online share in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish retail market, the online share is 9.6% and will increase by an average of 4.3% to 11.3% by 2028.

eCommerce online share in Poland

in %
20202021202220232024202520262027
Online share (in %)83.1%4.6%54.8%73.8%89.7%33.9%4.6%37.9%

Top stores

Top five online stores in Poland by net sales 2023

The biggest player in the Polish eCommerce market is mediaexpert.pl. The store had a revenue of US$1,550.3 million in 2023. Store rankings include every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.

eCommerce net sales generated in Poland in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Polish eCommerce market

The Polish eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Bank transfer/cash in advance (Bank transfer) covering the largest share with 76.6% of all online stores checked. Other offered payment methods in the Polish eCommerce market in 2023 are VISA (Cards) with 74.6%, Mastercard (Cards) with 74.1%, and Cash on delivery (Cash on delivery) with 74.1%. With 42.0% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to Bank transfer/cash in advance (Bank transfer).

Top 5 offered payment methods in the Polish eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Polish eCommerce market

Despite DPD's dominant position with 54.4% of online stores opting for its services, the Polish eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including InPost, DHL, Poczta Polska, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Polish eCommerce market

in %

Shop Software Solutions

Top 5 used shop software solutions in the Polish eCommerce market

In the Polish eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including IdoSell, edrone, and PrestaShop, have been able to secure a market share exceeding 12.5%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Polish eCommerce market

in %