eCommerce Revenue Split by Category in the Philippines 2023

How is Revenue Distributed Across Key Market Segments in the Philippine eCommerce Market 2023?

In 2023, the Philippine eCommerce market displayed a dynamic distribution of revenue across various product categories, providing insight into consumer preferences within the country. Electronics emerged as the leading category, commanding a significant 25.1% share of the total eCommerce market, indicating a strong consumer demand for electronic products in the Philippines. Fashion followed behind with a substantial 20.1% share, highlighting the popularity of fashion items among online shoppers in the country. Hobby & Leisure captured 18.8% of the market, showcasing a notable interest in leisure-related products. Furniture & Homeware secured an 11.6% share, indicating a steady demand for home furnishings. Grocery, Care Products, and DIY categories contributed 8.9%, 8.0%, and 7.5%, respectively, demonstrating moderate levels of interest within the market. Interestingly, DIY emerged as the category with the smallest share at 7.5%, suggesting a lower adoption of online DIY shopping among the Philippine population compared to other categories.

Main Facts: 2023 Philippine's eCommerce Revenue Split by Key Market Categories

• Electronics dominates: In the Philippine's 2023 eCommerce market, Electronics leads with a significant 25.1% revenue share.
• Fashion and Hobby & Leisure follow: Fashion accounts for 20.1% of the eCommerce Market, while Hobby & Leisure closely follows at 18.8%, reflecting diverse consumer interests.
• Smaller Segments: DIY remains the smallest category at 7.5%, indicating lower adaptation to online shopping for DIY products in the Philippines.