Revenue Distribution Among the Top 100 Bulgarian Online Stores 2023

How Was the eCommerce Revenue Distributed among the Top Bulgarian Stores in 2023?

In 2023, the distribution of net sales within the Bulgarian eCommerce market revealed an interesting landscape of market power among the top retailers. The top 1-5 stores commanded a significant 24.5% share of the total net sales, showcasing their dominance in the industry. This concentration of market share highlights the strong influence and customer base these leading retailers possess. Following closely behind, the next tier of retailers, ranked 6-25, held a substantial 37.1% share of the net sales, indicating a competitive but slightly lesser market capture compared to the top 5. This suggests a dynamic landscape among these mid-sized retailers, who are significant players in their own right but lack the market dominance of the top retailers. Moving down the scale, the top 26-100 stores accounted for 38.4% of the net sales, showcasing a more dispersed market presence among a larger group of competitors. This segment may cater to more specialized consumer segments or niche markets, contributing to the diversity of the eCommerce market in Bulgaria.

Main Facts: Net Sales Distribution among the Top Bulgarian eCommerce Stores in 2023

• Dominant Leaders: In the Bulgarian eCommerce market of 2023, the top 1-5 stores held a significant 24.5% share of net sales, showcasing their dominance in the industry.
• Significant Middle Tier: Following closely behind, the top 6-25 stores accounted for 37.1% of net sales, solidifying their position as key players in the market.
• Fragmented Lower Tier: The top 26-100 stores collectively managed 38.4% of net sales, indicating a more dispersed market influence among a larger number of competitors.