eCommerce: Top 5 Online Stores

Top 5 Fashion Online Stores in Australia by Net Sales 2023

Which online store dominates the Australian Fashion market with over US$1 billion in net sales? Find out the top performer in eCommerce for 2023.

Article by Stefanie Eden | June 10, 2024

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Top 5 Fashion Online Stores in Australia by Net Sales 2023

in million US$

Which are the Top eCommerce Fashion Stores in Australia by Net Sales in 2023?

In 2023, the Australian Fashion market experienced notable net sales figures from its top five online stores. Leading the pack, shein.com emerged as the dominant player with net sales totaling US$1,118.1 million, showcasing its strong consumer appeal and market presence. Following closely behind, nike.com secured the second position with net sales amounting to US$376.9 million, solidifying its position as a key player in the Australian Fashion eCommerce sector. The third spot was claimed by theiconic.com.au, reporting net sales of US$315.9 million, highlighting its competitive edge and popularity among consumers. Asos.com performed well, securing the fourth position with net sales of US$275.6 million, demonstrating its strong market position and appeal to fashion-conscious shoppers. Rounding out the top five, myer.com.au reported net sales of US$273.1 million, further solidifying its reputation as a trusted retailer in the Australian Fashion market. The varying net sales figures among these top online stores reflect their unique market strategies, consumer bases, and product offerings, contributing to a competitive eCommerce landscape in the Australian Fashion sector.

Main Facts: Top 5 Online Australian Fashion Stores by Net Sales 2023

  • Shein.com leads the top 5 online Australian Fashion market stores by net sales in 2023 with US$1,118.1 million.
  • Nike.com follows behind Shein.com with US$376.9 million in net sales.
  • Theiconic.com.au, Asos.com, and Myer.com.au are trailing behind with US$315.9 million, US$275.6 million, and US$273.1 million in net sales, respectively.

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