eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Austria by GMV 2023

Which marketplaces have dominated the Austrian eCommerce market in 2023? Discover the top players in our insightful article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Austria by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Austrian Market by GMV in 2023?

In 2023, the Austrian eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the dominant player with a GMV of US$3,191.2 million, solidifying its position as the market leader. Zalando followed closely behind, securing the second spot with a GMV of US$569.5 million, reflecting its significant market presence. eBay and Otto also demonstrated substantial GMV figures of US$412.0 million and US$280.4 million, respectively, highlighting their competitive positions in the market. Media Markt rounded out the top five with a GMV of US$211.8 million, showcasing its growing influence in the Austrian eCommerce landscape. Overall, these top five eCommerce platforms in Austria have showcased impressive performance, indicating a thriving and dynamic market environment.

Main Facts: 2023's Top 5 Austrian eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Austrian eCommerce market with a GMV of US$3,191.2 million, showcasing its strong market presence and influence.
  • Runner-Up: Zalando follows closely behind Amazon with a GMV of US$569.5 million, solidifying its position as a significant player in the Austrian eCommerce landscape.
  • Key Players: eBay, Otto, and Media Markt round out the top 5 eCommerce marketplaces in Austria with GMVs of US$412.0 million, US$280.4 million, and US$211.8 million respectively, highlighting their contributions to the country's eCommerce sector.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).