Top 5 Online Marketplaces in Brazil by GMV 2023

Which eCommerce Marketplaces Are the Leaders of Brazilian Market by GMV in 2023?

In 2023, the Brazilian eCommerce market witnessed a significant surge in Gross Merchandise Volume (GMV), showcasing the intense competition among the top players in the industry. Amazon emerged as the leader in the market with a remarkable GMV of US$14.6 billion, solidifying its position as a dominant force in the eCommerce landscape. Following on the next position, MercadoLibre and Magalu secured the second and third positions with GMVs of US$13.4 billion and US$7.1 billion, respectively, demonstrating their substantial market presence. Shopee and Americanas also showcased noteworthy GMVs of US$7.1 billion and US$4.5 billion, respectively, further emphasizing the diverse range of eCommerce platforms catering to the Brazilian consumer base. The data underscores the robust growth and competitiveness within the Brazilian eCommerce sector, with top players vying for market share and consumer loyalty through innovative strategies and offerings.

Main Facts: 2023's Top 5 Brazilian eCommerce Marketplaces by GMV

• Market Dominance: Amazon leads the Brazilian eCommerce market with a GMV of US$14.6 billion in 2023, showcasing its significant presence and dominance in the region.
• Close Competition: MercadoLibre and Shopee closely follow Amazon with GMVs of US$13.4 billion and US$7.1 billion respectively, highlighting the competitive landscape of the Brazilian eCommerce market.
• Rising Players: Magalu and Americanas emerge as key players in the Brazilian eCommerce market with GMVs of US$7.1 billion and US$4.5 billion, solidifying their positions among the top 5 marketplaces in the region.