eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Brazil by GMV 2023

Which eCommerce marketplace in the Brazilian market has the highest Gross Merchandise Value (GMV) in 2023? Discover the top performer in our analysis.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Brazil by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Brazilian Market by GMV in 2023?

In 2023, the Brazilian eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the market leader with a GMV of US$14.7 billion, solidifying its position as a dominant player in the industry. Following closely behind, MercadoLibre secured the second spot with a GMV of US$13.4 billion, demonstrating its strong presence in the market. Magalu and Shopee both showcased impressive GMV figures of US$7.1 billion, highlighting their competitive strategies and consumer appeal. Additionally, AliExpress displayed a notable GMV of US$3.7 billion, indicating its growing influence in the Brazilian eCommerce landscape. Overall, these top 5 eCommerce platforms in Brazil have showcased remarkable performance, reflecting the dynamic nature of the country's digital marketplace.

Main Facts: 2023's Top 5 Brazilian eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Brazilian eCommerce market with a GMV of US$14.7 billion, solidifying its position as the top marketplace in the region for 2023.
  • Close Competition: MercadoLibre and Shopee closely follow Amazon with GMVs of US$13.4 billion and US$7.1 billion respectively, showcasing their strong market presence in Brazil.
  • Rising Players: Magalu and AliExpress are emerging forces in the Brazilian eCommerce landscape, with GMVs of US$7.1 billion and US$3.7 billion, respectively, highlighting their growing influence in the market.

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Can’t get enough of eCommerce data? Find out specifics about stores, marketplaces, product categories, markets, and companies in our dedicated ranking sections. Check the links below!

Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).