eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in New Zealand by GMV 2023

Which marketplaces have dominated the New Zealand eCommerce market by GMV in 2023? Discover the top performers in our upcoming article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in New Zealand by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of New Zealand's Market by GMV in 2023?

In 2023, the eCommerce market in New Zealand showcased remarkable Gross Merchandise Volume (GMV) figures, shedding light on the competitive landscape within the industry. Trade Me emerged as the dominant player, boasting a substantial GMV of US$1,034.8 million, solidifying its position as the top eCommerce platform in the country. AliExpress followed closely behind with a GMV of US$530.5 million, indicating its significant market presence and consumer popularity. Amazon secured the third spot with a GMV of US$226.7 million, showcasing its steady growth and relevance in the New Zealand eCommerce market. Temu and TheMarket also demonstrated noteworthy GMV figures of US$169.1 million and US$69.8 million, respectively, highlighting their contributions to the eCommerce sector in the country. Overall, the data underscores the dynamic nature of the eCommerce market in New Zealand, with key players vying for market share and consumer engagement.

Main Facts: 2023's Top 5 New Zealand eCommerce Marketplaces by GMV

  • Market Leader: Trade Me dominates the eCommerce market in New Zealand with a GMV of US$1,034.8 million in 2023, showcasing its strong market presence and influence.
  • Runner-Up: AliExpress follows closely behind Trade Me with a GMV of US$530.5 million, solidifying its position as a significant player in the New Zealand eCommerce landscape.
  • Key Players: Amazon, Temu, and TheMarket round up the top 5 eCommerce marketplaces in New Zealand with GMVs of US$226.7 million, US$169.1 million, and US$69.8 million respectively, highlighting their contributions to the country's eCommerce sector.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).