eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Spain by GMV 2023

Which eCommerce marketplace dominated the Spanish market in 2023 with a GMV of US$16,893.7 million? Explore more in our insightful article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Spain by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Spanish Market by GMV in 2023?

In 2023, the Spanish eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the leading platforms. Amazon emerged as the dominant player with a GMV of US$16,893.7 million, solidifying its position as the top eCommerce platform in the country. AliExpress followed closely behind, securing the second spot with a GMV of US$3,282.7 million, demonstrating its significant presence in the market. Carrefour, Miravia, and Media Markt also showcased substantial GMV figures of US$2,080.9 million, US$1,151.5 million, and US$822.0 million, respectively. These numbers underscore the diverse range of eCommerce options available to Spanish consumers, reflecting the growing popularity and success of online shopping in the country.

Main Facts: 2023's Top 5 Spanish eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Spanish eCommerce market with a GMV of US$16,893.7 million, showcasing its strong position in the industry.
  • Runner-Up: AliExpress follows Amazon with a significant GMV of US$3,282.7 million, solidifying its presence as a key player in the Spanish market.
  • Emerging Competitors: Carrefour, Miravia, and Media Markt make their mark in the Spanish eCommerce landscape with GMVs of US$2,080.9 million, US$1,151.5 million, and US$822.0 million respectively, highlighting their potential for growth and competition.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).