eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in the United States by GMV 2023

Which eCommerce marketplace in the U.S. dominated with a GMV of US$364.8 billion in 2023? Explore more in our insightful article.

Article by Wenhui Li | June 13, 2024

Download

Coming soon

Share

Top 5 Online Marketplaces in the United States by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of U.S. Market by GMV in 2023?

In 2023, the U.S. eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the market leader with a remarkable GMV of US$364.8 billion, solidifying its position as a dominant player in the industry. Following closely behind, Walmart secured the second spot with a GMV of US$133.5 billion, demonstrating its substantial market presence. eBay also showcased a noteworthy performance with a GMV of US$30.0 billion, highlighting its enduring popularity among online shoppers. Best Buy and Wayfair rounded out the top five eCommerce marketplaces with GMVs of US$14.0 billion and US$10.0 billion, respectively, showcasing their competitive positions in the market. Overall, the data underscores the robust growth and fierce competition within the eCommerce landscape in the U.S..

Main Facts: 2023's Top 5 U.S. eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the U.S. eCommerce market with a GMV of US$364.8 billion in 2023, solidifying its position as the top marketplace in the country.
  • Runner-Up: Walmart follows Amazon closely with a GMV of US$133.5 billion, showcasing its strong presence and competitiveness in the eCommerce sector.
  • Key Players: eBay, Best Buy, and Wayfair round up the top 5 eCommerce marketplaces in the U.S. with GMVs of US$30.0 billion, US$14.0 billion, and US$10.0 billion respectively, highlighting their significant contributions to the market.

Explore Our Database

Can’t get enough of eCommerce data? Find out specifics about stores, marketplaces, product categories, markets, and companies in our dedicated ranking sections. Check the links below!

Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).