eCommerce: Top 5 Online Stores

Top 5 Online Stores in Australia by Net Sales 2023

Which online store dominates the Australian eCommerce market with a staggering net sales of US$3.5 billion in 2023? Explore the top 5 leaders in eCommerce sales.

Article by Stefanie Eden | June 10, 2024

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Top 5 Online Stores in Australia by Net Sales 2023

in million US$

Which eCommerce Stores Lead in Net Sales in the Australian Market in 2023?

In 2023, the Australian eCommerce market experienced remarkable net sales performance from its top five online stores. Leading the pack, woolworths.com.au emerged as the market leader with net sales totaling US$3.5 billion, showcasing its strong market presence and consumer appeal. Following closely behind, coles.com.au secured the second position with net sales amounting to US$1.9 billion, solidifying its position as a key player in the Australian eCommerce landscape. Claiming the third spot, shein.com reported net sales of US$1.5 billion, highlighting its growing popularity and competitive edge in the market. Apple.com demonstrated a strong performance in the eCommerce sector, recording net sales of US$1.3 billion, securing the fourth position among the top online stores. Rounding out the top five, amazon.com.au reported net sales of US$1.0 billion, further solidifying its reputation as a trusted online retailer in Australia. The varying net sales figures among these top players reflect diverse market strategies, consumer preferences, and product offerings, underscoring the competitive nature of the eCommerce environment in Australia.

Main Facts: Top 5 Online Stores in the Australian Market by Net Sales 2023

  • Woolworths.com.au leads the top 5 online stores in the Australian market by net sales in 2023 with US$3.5 billion.
  • Coles.com.au follows behind Woolworths.com.au with US$1.9 billion in net sales.
  • Shein.com, Apple.com, and Amazon.com.au are trailing behind with US$1.5 billion, US$1.3 billion, and US$1.0 billion in net sales, respectively.

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