Top 5 Online Stores in Kenya by Net Sales 2023

Which eCommerce Stores Lead in Net Sales in Kenya for 2023?

In 2023, the Kenyan eCommerce market experienced notable net sales figures from its top five online stores. Leading the pack, carrefour.ke emerged as the frontrunner with net sales totaling US$37.6 million, showcasing its strong market presence and popularity among consumers. Following closely behind, jumia.co.ke secured the second position with net sales amounting to US$9.0 million, solidifying its position as a key player in the Kenyan eCommerce landscape. In the third spot, mydawa.com reported net sales of US$8.5 million, highlighting its competitive edge and appeal to the online consumer base. Jamboshop.com claimed the fourth position with net sales of US$5.8 million, demonstrating its steady performance and market relevance. Lastly, fitinpart.sg rounded out the top five with net sales of US$5.1 million, positioning itself as a trusted retailer in the Kenyan eCommerce market. The varying net sales figures among these top online stores reflect the diverse market strategies, consumer preferences, and product offerings present in the Kenyan eCommerce sector, underscoring the competitive nature of the industry in the country.

Main Facts: Top 5 Online Stores in Kenyan eCommerce Market 2023

• Carrefour.ke leads the top 5 online stores in the Kenyan market by net sales in 2023 with US$37.6 million.
• Jumia.co.ke lags behind Carrefour.ke with US$9.0 million in net sales.
• Mydawa.com, Jamboshop.com, and Fitinpart.sg are lagging behind with US$8.5 million, US$5.8 million, and US$5.1 million in net sales, respectively.