Top 5 Payment Providers Offered by Danish Online Stores 2023

Top 5 Payment Providers in Denmark by Market Penetration

In the Danish eCommerce landscape of 2023, payment provider penetration showcases a clear hierarchy dominated by traditional card services. Mastercard leads the pack with an impressive 98.5% penetration, closely followed by VISA at 98.2%. These high penetration rates highlight the entrenched trust and widespread acceptance of these providers within the Danish eCommerce market. Dankort holds a significant presence as well, with a penetration rate of 66.3%. This indicates a strong preference among Danish businesses for local payment solutions, tailored to meet specific national commerce needs. MobilePay has achieved a penetration of 41.8%, reflecting the growing trend towards mobile-driven financial transactions. PayPal trails with a penetration of 31.9%. The data from 2023 illustrates how digital payment landscapes are evolving, with traditional card providers maintaining dominance, while newer digital methods carve out substantial niches, driven by consumer demand for convenience and innovation in payment technologies.

Main Facts: Dominant Payment Providers in Danish eCommerce Market 2023

• Mastercard, VISA, and Dankort dominate the Danish eCommerce market in 2023 with penetration rates of 98.5%, 98.2%, and 66.3% respectively.
• MobilePay emerges as a strong player in the e-wallet category with a penetration rate of 41.8%.
• PayPal follows closely behind MobilePay with a penetration rate of 31.9% in the Danish eCommerce market.