Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 5.6% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Coffee market in Ghana
The Ghanaian Coffee eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 54.5% of the Hot Drinks eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.5%, resulting in a projected market volume of US$3.3 million by 2028. The Coffee eCommerce market is a sub-market of the Hot Drinks market. Further categories within the Hot Drinks market are: Teas & Other Hot Drinks.
eCommerce revenue development in the Coffee market in Ghana
eCommerce revenue growth in the Coffee market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 16.2 | 84.2 | 96.9 | 0.5 | 22.7 | 60.6 | 91.2 | 57.5 |
Market definition
Definition of the Coffee market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks > Coffee The category Coffee includes the online trade of coffee beans (e.g. whole beans, ground coffee) and single-serve coffee containers (e.g. coffee capsules, instant coffee). This category does not cover coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Coffee beans (e.g. whole beans, ground coffee)
- Single-serve coffee containers (e.g. coffee capsules, instant coffee)
Out-of-scope
- Coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors)
Market comparison
The Ghanaian Coffee market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Alcoholic Beverages *
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