Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 5.6% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Frozen Pizzas market in Ghana
The Ghanaian Frozen Pizzas eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 38.4% of the Frozen Food eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$1.9 million by 2028. The Frozen Pizzas eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Ready Meals, Frozen Vegetables, Ice Creams, and Other Frozen Food.
eCommerce revenue development in the Frozen Pizzas market in Ghana
eCommerce revenue growth in the Frozen Pizzas market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 77.7 | 60.6 | 88.4 | 73.0 | 20.2 | 72.4 | 95.1 | 61.0 |
Market definition
Definition of the Frozen Pizzas market within the Grocery market
Market definition: Grocery > Food > Frozen Food > Frozen Pizzas The category Frozen Pizzas includes the online trade of frozen pizzas (e.g. pepperoni pizzas, margherita pizzas, hawaiian pizzas, mini pizzas). This category does not cover pizza delivery services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Frozen pizzas (e.g. pepperoni pizzas, margherita pizzas, hawaiian pizzas, mini pizzas)
Out-of-scope
- Pizza delivery services
Market comparison
The Ghanaian Frozen Pizzas market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Other Fresh Food *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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