Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 5.6% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Wine market in Ghana
The Ghanaian Wine eCommerce market is predicted to reach US$4.0 million by 2024 and accounts for 42.0% of the Wine & Liquors eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.9%, resulting in a projected market volume of US$8.1 million by 2028. The Wine eCommerce market is a sub-market of the Wine & Liquors market. Further categories within the Wine & Liquors market are: Liquors.
eCommerce revenue development in the Wine market in Ghana
eCommerce revenue growth in the Wine market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 18.0 | 97.3 | 19.3 | 43.2 | 30.3 | 23.4 | 62.9 | 55.9 |
Market definition
Definition of the Wine market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors > Wine The category Wine includes the online trade of wine (e.g. red wine, white wine, rosé wine). This category does not cover sparkling wine and champagne and port wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine (e.g. red wine, white wine, rosé wine)
Out-of-scope
- Sparkling wine and champagne
- Port wine
Market comparison
The Ghanaian Wine market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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